How Your Kids Can Win Prizes by Reading This Summer!

This post was written and sponsored by our long term partners, the Shops at Norterra. We are excited to share information about their engaging summer reading program.

The Shops at Norterra Kicks Off Their Annual Summer Reading Program

The Shops at Norterra are helping Valley school children avoid the “summer slide” and keep up their reading skills during summer break. Running through August 6th, kids ages 6 to 12 are encouraged to read every day and track the number of minutes they read to earn prizes from participating stores and restaurants.


Studies show that when students don’t read over the summer months, they lose core reading skills and fall behind when they return to school – an occurrence known as the “summer slide.” In fact, a study by Oxford Learning found that children can lose up to two months of reading performance during the summer, which if continued throughout the elementary school years, can result in those students being two and a half years behind by the time they reach middle school.

The Shops at Norterra’s Summer Reading Rewards program encourages kids to read all summer long by providing an opportunity to turn the minutes they read into prizes. Kids simply download the reading log, track the number of minutes they read independently each day, then redeem their reading logs at Nathalie & Co. Dancewear and Little Things for prizes from participating shops and restaurants. The number of minutes of reading needed to reach each level depends on the child’s grade level.  

Reward Level 1:  Kids Smoothie from Jamba Juice

  • Grades 1-2: 125 total minutes
  • Grades 3-4: 250 total minutes
  • Grades 5-6: 375 total minutes

Reward Level 2:  Free “Little Thing” from Nathalie & Co. Dancewear and Little Things
(prize may be a bookmark, keychain, toy, etc.)

  • Grades 1-2: 250 total minutes
  • Grades 3-4: 500 total minutes
  • Grades 5-6: 750 total minutes

Reward Level 3: Free treat (up to $5) from Rocky Mountain Chocolate or Yogurtini

  • Grades 1-2: 375 total minutes
  • Grades 3-4: 750 total minutes
  • Grades 5-6: 1,125 total minutes

Reward Level 4: Free kids meal at Texas Roadhouse
(purchase of an adult entrée required)

  • Grades 1-2: 500 total minutes
  • Grades 3-4: 1,000 total minutes
  • Grades 5-6: 1,500 total minutes

Program details and reading logs are available at Nathalie & Co Dancewear and Little Things, or on the shopping center’s website at

The Shops at Norterra are celebrating their 10-year anniversary this year. Throughout the past decade, the shopping center has been proud to support the community through programs like Earn and Learn, the Deer Valley Unified School District student art exhibition, and their annual reading program.

The Shops at Norterra are conveniently located at I-17 and Happy Valley Road in North Phoenix and offer more than 50 destinations for shopping, dining and fun. Make sure to check out their website and social media before you head out and plan to hit all the hot spots!

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